The Hass avocado Battaglio debuts on television in Italy
From September 22nd until December 2019 Battaglio is goign to debut on television on the italian La7 and Mediaset networks with a 6-week advertising campaign.
The on air debut on TV intends to present and promote in Italy the Avocado Battaglio of the best Hass variety, a product already highly appreciated by consumers for its delicate taste, creaminess, versatility of use and nutritional properties.
After starting the ambitious project "Agricola Persea" in 2018, Hass avocado plantation of 1,000 hectares in Colombia, Battaglio continues the investment activities on a product that is considered to be an always more trend food and is having an important growth in the Italian market, consolidating itself as a strongly specialized Company.
The new advertising campaign will include the launch of 5 mini-spots in 3D animation and it will use an unconventional communication through the amusing cartoon language, transversal to all age groups. This choice turns out to be in line with the new corporate identity, which aims at the vitality and freshness of the brand, and is intended to present the Hass avocado to the public as a “friendly” product, ever closer to the tastes of the Italian consumers. Furthermore, these commercials will be transmitted in specific time slots, even in prime time, in order to generate a total of around 190 million contacts on the adult target.